USA
USa is the local market for the companies and at the same time their largest market. USA is generally known to be a leader in high-tech industries but in the mobile phone sector it follows behind the rest of the world. Mobile technologies and networks tend to be a couple of years behind Europe and Asia. Also additional features ar less appreciated than in Asia and Europe. Demand is expected to grow steadily about 5% p.a. at least for the next 2-3 years. There seems to be no reason why growth should stop even after that. According to some of the least conservative estimates, in a few years together with the introduction of new technologies, growth in demand may show peaks of up to 10% p.a.
Europe
the companies have been exporting products to Europe for a couple of years. Production facilities will not be established in Europe because of the high labor costs
the market growth is expected at about 10%.p.a and demand is expected to grow steadily for several years to come. There is no fear that the market will mature, as new technologies guarantee constant change and the customers' will to purchase new phones remains.
Asia
Asia has been an export market for the companies for a couple of years. It is predicted that the highest growth potential is in fact in Asia. Currently the market grows at 15%.p.a., but long-term growth prospects are hard to make.
In Asia, consumers went their mobile phones to be of the latest technology together with all the possible additional features.
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